Supported by our partners
Turn food waste reduction goals into measurable household action.
Combining physical in-home kitchen nudges with AI guidance and measurable impact and social value reporting for local authorities and sustainability leaders.
Making a collective difference: Thank you to our partners for supporting households to reduce food waste and save money.
Who Eat Now Supports
Tailored engagement for diverse communities and organisations.
Waste Sector Services
Local Councils
Schools
Universities
Food Banks
Housing Associations
Why Run an
Eat Now Campaign?
Food waste remains one of the largest avoidable sources of household waste, while many households continue to struggle with rising food costs.
Eat Now campaigns provide a simple, practical way to engage households directly in their kitchens, helping residents make better use of everyday food, reduce waste and save money.
Unlike traditional awareness campaigns, Eat Now combines a physical in-home reminder with the Food Saver AI Assistant and measurable engagement, helping organisations encourage practical household action and demonstrate campaign impact.
- Direct engagement inside the home
- Supports food waste reduction and cost-of-living objectives
- Encourages practical everyday behaviour change
- Helps households save money and reduce avoidable waste
- Provides measurable campaign engagement and reporting
- Supports social value, sustainability and community objectives
- Easy to distribute through existing programmes and events
Supporting Local Authority Objectives
Eat Now has been designed to support local food waste reduction campaigns by encouraging simple everyday household behaviours that help residents make better use of food already at home.
The combination of an in-home reminder, the Food Saver AI Assistant and campaign reporting provides organisations with a practical way to encourage behaviour change, demonstrate resident engagement and support wider environmental, sustainability and social value objectives.
Custom-Branded
Eat Now Strips
Eat Now Strips can be customised to reflect your organisation, campaign or community initiative.
Custom Campaign
Landing Pages
Each campaign can have its own branded QR-linked Food Saver AI Assistant experience, with campaign branding and links to relevant local services, resources and community information.
Engagement & Reporting
Unlike traditional awareness campaigns, Eat Now provides measurable engagement data and household insights to help demonstrate participation, behaviour change and campaign outcomes.
EAT NOW Campaign Impact Dashboard
Demonstrating household engagement, food rescued, environmental benefits and estimated savings.
Campaign: Dennis Eagle Food Waste Reduction CampaignEat Now Strips distributed to households
Households actively using the Eat Now Strip
Food brought back into use
Estimated money saved by households
Environmental Impact
Impact Over Time
Impact Summary
Together Making a Difference!
Thank you to our partners and participating households for working together to reduce food waste and save money.
Depending on campaign design and participation levels, reporting may include:
Where appropriate, reporting can be aligned with recognised food waste reduction, sustainability and social value frameworks to support programme evaluation, funding requirements and stakeholder reporting.
Evidence-based impact reporting
Eat Now separates measured platform activity, participant-reported outcomes and estimated/modelled impact. Standardised assumptions are informed by recognised UK food-waste and environmental evidence, including published WRAP and government data.
Impact methodology available on request
Ready to Run Your Own Campaign?
Whether you are looking to engage 500 households or 50,000 residents, Eat Now campaigns can be tailored to support your objectives while providing measurable engagement and practical household impact.
Contact us to discuss campaign options, branding and pricing.