Turn food waste reduction goals into measurable household action.
Who Eat Now Supports
Tailored engagement for diverse communities and organisations.
Waste Sector Services
Local Councils
Schools
Universities
Food Banks
Housing Associations
Why Run an
Eat Now Campaign?
Food waste remains one of the largest avoidable sources of household waste, while many households continue to struggle with rising food costs.
Eat Now campaigns provide a simple, practical way to engage households directly in their kitchens, helping residents make better use of everyday food, reduce waste and save money.
Unlike traditional awareness campaigns, Eat Now combines a physical in-home reminder with digital support and measurable engagement, helping organisations demonstrate real household participation and impact.
- Direct engagement inside the home
- Supports food waste reduction and cost-of-living objectives
- Encourages practical everyday behaviour change
- Helps households save money and reduce avoidable waste
- Provides measurable campaign engagement and reporting
- Supports social value, sustainability and community objectives
- Easy to distribute through existing programmes and events
Supporting Local Authority Objectives
Eat Now has been designed to support local food waste reduction campaigns by encouraging simple everyday household behaviours that help residents make better use of food already at home.
The combination of an in-home reminder, Smart Food AI Assistant and campaign engagement reporting provides organisations with an opportunity to encourage positive behaviour change, demonstrate resident engagement and support wider sustainability, environmental and social value objectives.
Custom-Branded
Eat Now Strips
Eat Now Strips can be customised to reflect your organisation, campaign or community initiative.
Custom Campaign
Landing Pages
Each campaign can have its own dedicated branded QR-linked landing page with links to local services, resources and community programme information.
Engagement & Reporting
Unlike traditional awareness campaigns, the Eat Now Smart AI Assistant provides measurable engagement data and household insights to help demonstrate participation, behaviour change and campaign outcomes.
Depending on campaign design and participation levels, reporting may include:
Where appropriate, reporting can be aligned with recognised food waste reduction, sustainability and social value frameworks to support programme evaluation, funding requirements and stakeholder reporting.
Ready to Run Your Own Campaign?
Whether you are looking to engage 500 households or 50,000 residents, Eat Now campaigns can be tailored to support your objectives while providing measurable engagement and practical household impact.
Contact us to discuss campaign options, branding and pricing.