The Smart Way to Waste Less Food
Stop wasting food hidden at the back of your fridge.
The Eat Now Strip creates a clear “use first” section in your fridge, while our Smart AI Assistant gives you recipes, storage tips and leftover ideas.
Eco-Friendly
Saves Money
AI-Powered
Waste Less Food
Keep food visible
and use it first.
Save Money
Make better use of
what you already have.
Get Recipe Help
AI recipes and storage
advice in seconds.
Small change.
Big impact.
Better for you. Better for the planet.
HOW IT WORKSSimple. Smart.
Simple. Smart.
Food-saving.
The Eat Now Strip helps you keep food visible and organised, while our AI Assistant helps you use it up with easy ideas and smart advice.
1
Place
Adjust the strip to fit your shelf and place food that needs using first.
2
Get Ideas
Ask our AI Assistant for recipes, storage tips and leftover inspiration.
3
Waste Less
Use food you already have, save money and help the planet.
