The Smart Way to Waste Less Food
Stop wasting food hidden at the back of your fridge.
The Eat Now Strip creates a clear “use first” space in your fridge, while the Food Saver AI Assistant helps you use, store or freeze food before it goes to waste.
Eco-Friendly
Saves Money
AI-Powered

Waste Less Food
Keep food visible
and use it first.
Save Money
Make better use of
what you already have.
Get Recipe Help
AI recipes and storage
advice in seconds.
Small change.
Big impact.
Better for you. Better for the planet.
HOW IT WORKSSimple. Smart.
Simple. Smart.
Food-saving.
The Eat Now Strip helps you keep food that needs using soon visible, while the Food Saver AI Assistant provides recipe ideas, storage and freezing advice, and simple food-saving tips.
1
Place
Adjust the strip to fit your shelf and place food that needs using first.

2
Get Ideas
Scan the QR code and ask our Food Saver AI Assistant for recipes, storage tips and leftover inspiration.

3
Waste Less
Use food you already have, save money and help the planet.
