Eat Now Strip
Smart ways to use your food and save money.
We all buy food with the best intentions, but life gets busy and things get pushed to the back of the fridge. The Eat Now Strip brings visibility back to your kitchen, reducing waste effortlessly.
Create a visible area for food that needs using first.
The adjustable fridge strip creates a dedicated physical zone in your fridge. Any food placed behind it is prioritized. When you're not sure what to do with those items, simply scan the QR code.
Instant AI Assistance
Scan the code with your smartphone camera. No apps to download, no accounts to create. You instantly access our Smart Food Assistant.
Everything you need, instantly.
The Smart Assistant provides immediate, practical solutions for your food.
Quick Recipe Ideas
Tell the assistant what ingredients you have, and get instant, easy-to-follow recipes to make the most of them right now.
Storage & Freezing Tips
Not ready to eat it? Get expert advice on how to safely store or freeze your food to extend its life and preserve quality.
Save Food & Money
By building better habits and using what you already have, you actively reduce household waste and cut down your grocery bills.