Frequently Asked Questions
Everything you need to know about the Eat Now Strip and our Smart Food Assistant.
Eat Now Strip is a simple, adjustable physical divider for your fridge that creates a dedicated 'eat first' zone. Combined with our Smart Food Assistant accessible via QR code, it helps you reduce household food waste and save money.
You place the Strip in your fridge to segment foods that need to be eaten soon—like leftovers, opened packets, or short-date fresh items. When you're unsure what to do with them, simply scan the QR code on the strip to instantly get recipe ideas and storage advice from our AI assistant.
No. The platform is entirely frictionless. You do not need to create an account, download an app, or provide an email address to use the Smart Food Assistant. Just scan and go.
No personal information is collected. We use anonymous device fingerprinting solely to track total usage and ensure fair access limits to the AI assistant, but this is never tied to your identity.
Most cooked foods and leftovers can be frozen safely if done correctly. The Smart Assistant can provide specific, instant advice on how to freeze, store, and safely reheat almost any ingredient you scan.
It's for any household looking to cut down on food waste and grocery bills. It’s also widely used by councils, universities, and housing associations running sustainability campaigns to support their communities.
We recommend using it as a short-term awareness tool (typically 4-12 weeks) to build long-term positive food management habits. Once you're naturally prioritising food effectively, you may find you no longer need the physical reminder.
No. Accessing the Smart Food Assistant via your Strip's QR code is completely free for the user, with no hidden costs or subscriptions.
Absolutely. We offer custom-branded strips and analytics dashboards for organisations. This allows councils or universities to run targeted food waste reduction campaigns with measurable impact. Please visit our Partners page or contact us for bulk pricing.
Yes, the physical strip is manufactured using sustainable, widely recyclable materials. We are committed to ensuring our environmental footprint remains as minimal as the food waste we help prevent.