Frequently Asked Questions
Everything you need to know about the Eat Now Strip and Food Saver AI Assistant.
The Eat Now Strip is a simple, adjustable fridge strip that creates a dedicated space for food that needs using soon. Combined with the Food Saver AI Assistant, it helps households decide how to use, store or freeze food before it goes to waste , helping save food and save money.
Place the Eat Now Strip on your fridge shelf to create a visible space for food that needs using soon.
Not sure what to do with it? Simply scan the QR code on the front of the Strip to access the Food Saver AI Assistant for recipe ideas, storage and freezing advice, and simple food-saving tips.
No. You don't need to create an account, download an app or provide an email address. Simply scan the QR code on your Eat Now Strip to access the Food Saver AI Assistant.
You don't need to provide your name, email address or create an account to use the Food Saver AI Assistant. We collect limited information about how the service is used, such as searches and survey responses, to help measure engagement and campaign impact.
If you choose to enter a competition or prize draw, we may ask for an email address so we can contact the winner. Providing this is optional and is not required to use the Food Saver AI Assistant.
Many cooked foods and leftovers can be frozen safely if they have been prepared and stored correctly. The Food Saver AI Assistant can provide guidance on whether a particular food can be frozen, how to store it and how to reheat it safely.
The Eat Now Strip is suitable for households, shared living spaces, university accommodation, workplace kitchens, food banks and community projects. It can also be used by councils, employers and other organisations as part of food-saving and behaviour-change campaigns.
We recommend using the Eat Now Strip for around 4–6 weeks to help build the habit of regularly checking which food needs using soon. You can continue using it for longer if you find it useful.
The aim is simple: keep food that needs using soon visible, so you are more likely to use, store or freeze it before it goes to waste.
No. Access to the Food Saver AI Assistant is included with your Eat Now Strip at no additional cost, subject to the search allowance provided with your Strip or campaign. Standard internet or mobile data charges may apply.
Access to the Food Saver AI Assistant is included with your Eat Now Strip. The amount of access available may vary depending on whether your Strip was purchased directly or provided as part of a campaign. We’ll let you know if you reach your search limit.
Yes. We can provide custom-branded Eat Now Strips with access to the Food Saver AI Assistant, together with campaign-specific QR codes, engagement measurement and impact reporting.
Campaigns can be tailored for councils, employers, universities and other organisations. Visit our Partners & Campaigns page or contact us for campaign options and bulk pricing.
Yes. The Eat Now Strip is made from FSC-certified recyclable board and can be recycled with household paper and card, subject to your local recycling collection.
It uses water-based finishes and no plastic lamination, helping keep the Strip simple and recyclable once you have finished using it.