HOW IT WORKS
Four simple steps
to waste less food
Fit the strip, fill it with food that needs using first, scan for ideas and save food before it gets forgotten.
1
Fit2
Fill3
Scan4
Save
1
Fit
The Eat Now Strip arrives flat-packed and adjusts to fit neatly onto your fridge shelf, creating a clear space for food that needs using first.

2
Fill
Place leftovers, opened food and items close to their use-by date inside the strip, so they stay visible instead of getting lost at the back of the fridge.

3
Scan
Scan the QR code to open the Smart AI Assistant for quick recipe ideas, storage advice and freezing tips.

4
Save
Use food sooner, waste less, save money and make better use of what you already have.